Your current SEO retainer is likely priced on hours logged, not results delivered. Kaushik confirms agencies overcharge for activity — you pay 25% to 75% more than you should. For Cyprus businesses already running Google Ads, this is wasted budget that could fund higher-ROI campaigns.
The Shift: From Activity to Verified Revenue
Kaushik argues that traditional SEO contracts reward agencies for doing more work (more audits, more reports), not for producing results. The new model prices on judgment and verified revenue — meaning you pay for conversions, not hours. This directly reduces your monthly fees by 25% to 75%.
How to Apply This to Your Google Ads
If you already run Google Ads in Cyprus, renegotiate your agency contract to tie compensation to tracked revenue or lead quality. Shift spend from bloated SEO retainers into PPC campaigns where each euro can be measured against a sale. This suits small-to-mid service businesses (real estate, tourism, legal) where every ad click must convert.
Concrete Advantage: Unlock Cash for High-Impact Channels
By cutting SEO overhead, you free up 25%–75% of that budget. Reinvest it directly into Google Ads targeting local queries — like 'cyprus property lawyer' or 'limassol wedding photographer' — where you can see same-day returns. The result: lower cost-per-acquisition without losing organic visibility.
FAQ
Does this mean I should stop SEO entirely?
No. It means you should restructure your SEO contract to reward outcomes, not hours. The savings can then supplement a data-driven PPC strategy that delivers faster, trackable results.
How quickly can I see cost savings?
Most contracts can be renegotiated within 30 days. After restructuring, your PPC budget can increase immediately — providing a direct lift in leads or sales within the same month.
How we can help
Have a project in mind?
Tell us the task — we'll propose a solution and estimate the timeline and cost.