catalogue website in Cyprus — from €890

What is a catalogue website and how does it differ from an online store?

A catalogue website is a full showcase of your product range without the checkout. No cart, no payment gateway, no order tracking. Instead, every product page is built to capture a request: "Ask for price", "Request a quote", "Check availability". Unlike an online store, where the goal is a completed transaction, a catalogue site works for businesses where the final price depends on volume, custom specs or negotiation. It's the most practical format for the Cypriot B2B market — and it costs significantly less to build and maintain.

Who needs a catalogue website?

• Wholesale suppliers — price lists change daily, buyers always ask for quotes in bulk
• Manufacturers — showcase the full range with technical drawings, specs and MOQ
• Construction materials — cement, steel, insulation, tiles. Buyers search by exact parameters
• Industrial equipment — pumps, generators, HVAC units. Long decision cycles, no impulse buying
• Auto parts dealers — thousands of SKUs, compatibility by make/model/year
• Furniture producers — custom dimensions, finishes, fabric options. Price is always per project
• B2B service providers — security systems, printing, packaging. Catalogue of capabilities, not products

How much does a catalogue website cost in Cyprus?

• Freelancer: €400–1200. Basic template, you upload products yourself, no custom filters
• Local Cypriot studios: €2500–9000. Decent quality, but often slow delivery and limited SEO depth
• Global agencies: €8000+. Premium design, but rarely familiar with the specifics of the Cyprus market
• 62px: €890–3900. Design + development + SEO structure + bulk import from Excel/1C. Launch in 2–4 weeks

Catalogue website structure

1. Homepage — hero, key categories, featured products, trust signals, CTA
2. Category pages — the heart of SEO. Each category targets its own search demand
3. Product cards — photos, specifications table, filters, "Request price" button
4. Filters and search — by parameter, brand, availability. Critical for catalogues with 500+ SKUs
5. Compare — side-by-side comparison of 2–4 products by key specs
6. Price list download — PDF or Excel export. Buyers love this in B2B
7. About / Why us — delivery terms, warranty, minimum order, dealer conditions
8. Contacts — map, phone, WhatsApp, email, request form
9. Blog / Guides — "How to choose the right pump for a villa in Cyprus", comparison articles
10. FAQ — delivery, payment by invoice, lead times, bulk discounts

Multilingualism EN/RU/EL for Cyprus

Cyprus is a three-language market: English-speaking expats, Russian-speaking residents, and Greek-speaking locals. For a catalogue site this is not a luxury — it's a requirement if you sell to all segments:

• Subdomains (en.example.com, ru.example.com) — cleaner SEO separation, easier to manage per language
• Folders (/en/, /ru/, /el/) — simpler technically, shared domain authority
• Hreflang — essential meta tags so Google doesn't treat translations as duplicate content
• Localized units — metric dimensions, euro pricing, Cyprus-specific terms
• Translation cost — €0.05–0.15/word for professional translators, or AI + human editing for €0.02–0.05
• Separate SEO per language — each version needs its own keywords and meta tags

Working with a limited budget? Start with EN+RU, add Greek later. Most B2B buyers in Cyprus search in English.

CMS for a catalogue website

The platform determines how easily you'll manage hundreds or thousands of products:

• WordPress + WooCommerce (catalogue mode) — the most flexible option. Disable cart and checkout, keep product management. Huge plugin ecosystem for filters, import, SEO.
• Webflow — beautiful design, CMS collections for products, but limited for complex filtering and bulk import.
• Tilda — quick start for small catalogues up to 100 items. Not recommended for serious B2B use.
• 1C-Bitrix — strong for RU-speaking businesses, native 1C integration, built-in catalogue features.
• RecCMS — lightweight headless CMS with EN/RU/EL out of the box. Fast, no vendor lock-in, good for catalogue-first projects.
• Custom (Laravel / Next.js) — for catalogues with complex logic: dynamic pricing, personal cabinets, API integration with ERP. From €4900+

SEO for a catalogue website

A catalogue site is one of the most powerful SEO assets for B2B. Every category and product page can rank for specific, high-intent searches:

• Long-tail product queries — "stainless steel pipe 50mm price Cyprus", "Daikin VRV installation Nicosia"
• Category SEO — each category page targets its own keyword cluster with unique text
• Product schema — Product, Offer, AggregateRating structured data for rich snippets
• Filter SEO — indexable filter combinations for popular parameter searches
• Local SEO — Google Business Profile for each location, "near me" visibility
• Image SEO — alt tags with model numbers and specs, compressed WebP images
• Internal linking — related products, "customers also viewed", category cross-links
• Page speed — LCP < 2.5s even with 5000 products. Lazy loading, caching, CDN

The measurable benefit: a well-structured catalogue captures search demand that a simple corporate site or landing page never will. People searching for a specific model or specification are ready to buy — they just need to find you.

Catalogue website vs other formats

• Online store — full e-commerce with cart, payments, shipping. See e-commerce
• Landing page — one page, one offer. For ad campaigns and single products. See Landing pages
• Corporate website — company presentation, services, team. For trust-building, not product display
• Catalogue website — product showcase with quote requests. The sweet spot for B2B in Cyprus
• Marketplace — multi-vendor platform. See marketplace
• SaaS landing — for software products. See SaaS
• Business card site — 2–5 pages for freelancers and micro-businesses

Product data import and updates — the real challenge

Most catalogue projects stall not on design, but on product data. You have a price list in Excel, an export from 1C, or a supplier's CSV — and it needs to become a clean, searchable catalogue. Here's what we handle:

• Bulk import from Excel/CSV — map columns to product fields: name, SKU, category, price, specs, images
• 1C integration — automated sync for RU-speaking businesses. Prices and stock update on schedule
• Regular price updates — scheduled imports so your catalogue never shows outdated prices
• Image processing — batch resize, compress, watermark, alt-text generation
• Availability status — "in stock", "on order", "discontinued". Buyers filter by what they can actually get
• Spec normalization — unify units, dimensions, and attributes so filters work correctly across all products

We set up the import pipeline once, and you update the catalogue in minutes — not days.

Development timelines

Small catalogue (up to 100 products, template design, EN only) — 1–2 weeks. Standard B2B catalogue (up to 1000 products, EN+RU, custom filters, import pipeline) — 2–4 weeks. Large catalogue (5000+ SKUs, three languages, ERP integration, custom design) — 4–8 weeks.

Can a catalogue website become an online store later?

Yes — and this is one of the biggest advantages of starting with a catalogue. If you build on WordPress + WooCommerce in catalogue mode, enabling the cart, payment and shipping takes hours, not months. Your products, categories, filters and SEO all stay intact. You simply switch on e-commerce when you're ready. Learn more about e-commerce development →

FAQ

• Can I add a shopping cart later? — Yes. If the catalogue is built on WooCommerce in catalogue mode, enabling cart and payments is a configuration change, not a rebuild.
• How do I upload 5000 products? — We set up bulk import from Excel, CSV or 1C. You provide the file, we map fields and automate the process. Updates take minutes.
• Who updates prices and availability? — You can do it yourself through the admin panel, or we can set up scheduled imports from your supplier's file. Many clients choose a monthly maintenance plan.
• Do I need a separate catalogue for each language? — Yes, for SEO. Each language version needs its own URLs, meta tags and translated product data. We recommend EN+RU first, Greek later.
• What about product photos? — We can process your existing photos (resize, compress, rename), or organize a product photo shoot. For catalogues without images, we use clean placeholder graphics.