You’ve fixed duplicate content on your site, but Google ignores your changes for up to two weeks, keeping the wrong page as canonical. During that window, you lose link equity, traffic drops, and competitors capture your audience. Without a rapid, structured fix, your rankings stay frozen.
How Google’s 2-week re-evaluation works
Google now explicitly says canonical status can take up to 14 days to recalculate after you remove or consolidate duplicate content. The old page cluster remains indexed, and your preferred page may not replace it immediately. This means standard ‘fix and wait’ approaches can cost you half a month of visibility.
Who needs an immediate content consolidation plan
Any business with multiple pages covering the same product, service, or location — common in e-commerce, property portals, and local service listings. The concrete advantage: we apply canonical tags, 301 redirects, and content consolidation in a single sprint, so Google’s re-evaluation cycle starts clean. Your preferred page becomes the authority faster, preserving ranking and link value.
Have a project in mind?
Tell us the task — we'll propose a solution and estimate the timeline and cost.