Google just rolled out dedicated performance reports in Search Console that show how your site appears within generative AI features. Two new dashboards — one for Search, one for Discover — give you visibility that was previously impossible to measure.

What Changed in Search Console

Starting today, the standard performance report includes a new tab labelled Search Generative AI. This tab surfaces impressions, clicks, and average position specifically from AI-generated overviews and answers that Google surfaces at the top of certain queries. The second report, under the Discover section, now shows the same metrics for AI-powered content recommendations on users’ feeds.

For site owners in Cyprus and the EU, this is more than a vanity metric. If your business targets multi-language audiences (EN, RU, EL), these reports reveal which languages and pages Google’s model deems authoritative enough to feature in its generative responses. A sudden drop in AI impressions may signal that your structured data or content freshness needs attention — especially with GDPR-compliant tracking still in flux.

Practical Implications for Business Owners

  • Visibility without clicks: Generative AI answers can satisfy a user’s query without them ever visiting your site. The report helps you weigh brand exposure against direct traffic loss.
  • Content strategy shift: Pages that rank well in traditional search may not appear in generative results. Use the new tab to identify which formats (FAQ, step-by-step, product specs) perform best in AI summaries.
  • Local relevance: A Limassol-based e-commerce store selling across the EU can now see if its Greek or Russian product descriptions trigger AI-generated recommendations in Discover. This is a direct signal for where to invest in translation/localization.

Google hasn’t published exact cost or rollout timelines for these reports — they appear automatically in existing Search Console properties. No extra setup is required. However, the data will only be visible if your site already receives organic traffic from generative features. Early adopters should check the Search Generative AI tab as soon as they log in; if it’s empty, it may take days or weeks for impressions to accumulate.

For Cypriot businesses relying on CRM or ERP integrations, these reports don’t change how you manage your backend. But they do affect how you prioritize SEO budgets: a page that consistently appears in AI answers might warrant investment in richer schema markup or faster page loads to hold that position.

Check your Search Console now. The tab is live for all properties — no beta invite needed.