WhatsApp is rolling out a new feature that lets users reserve a unique username before the official launch. This means you’ll soon be able to connect with others without handing out your phone number — a shift from the app’s traditional reliance on mobile numbers for identification.
What the username feature means for your business
For small and medium businesses on Cyprus or in the EU, this change can help separate personal and professional contacts, especially if you’re handling GDPR-savvy clients who prefer minimal data sharing. You’ll still need a phone number to set up WhatsApp, but once usernames go live, customers can reach you by your handle instead of your number. That cuts down on unsolicited calls or privacy concerns — relevant if you run a local shop in Limassol or sell across Europe.
How to reserve a username right now
To claim yours, update WhatsApp to the latest version through the App Store or Google Play Store. Then go to Settings > Your profile > Username. If the option isn’t visible, it means the feature hasn’t reached your account yet — WhatsApp is rolling it out in stages. Once you see it, enter the username you want. It must be unique, and you can change it later if needed. According to WhatsApp, the username field is currently limited to accounts in certain regions, but Cyprus users can often access it by joining the beta program.
Changing your username after reservation
You can change a reserved username at any time. Open Settings > Your profile > Username, tap the pencil icon next to your current handle, and enter a new one. The system checks availability in real-time. There’s no cost, and no limit on changes — though frequent switching may confuse clients who save your handle. For businesses offering multi-language support (EN, RU, EL), consider using a clear, brand-aligned handle that works across languages, like your studio name or a service keyword.
Practical tips for Cyprus and EU businesses
Because the username is tied to your WhatsApp account, not your SIM card, you can keep it even if you change your phone number (useful if you relocate within the island or abroad). However, remember that GDPR requires you to inform users if you collect or store their usernames — treat them like any other personal data. If you run an online shop with multilingual checkout, make sure your WhatsApp Business profile reflects the same handle across language versions. Estimated rollout time for widespread availability is mid-2025, based on current beta progress.
The username feature won’t replace your phone number for account recovery, but it will add a layer of privacy. For a web studio like 62px, we see it as a low-cost way to reduce friction in customer onboarding — especially for clients who insist on GDPR compliance or multi-region communication.