If you’re running a site that serves international audiences from China, mark May 15, 2026. Google is bringing Search Central Live to Shanghai for the first time.
What’s happening on May 15
The one-day event is designed specifically for local teams and business owners who manage websites targeting users outside China. It’s not a generic SEO conference — the agenda will tackle cross-border search visibility, technical hurdles, and compliance for sites leaving the Chinese market.
Why this matters for businesses in Cyprus and the EU
Whether you have a B2B exporter based in Limassol or an e-commerce store shipping from Nicosia to Asia, the same principle applies: your site needs to perform for users in different regions, under different regulations. The Shanghai event will cover multilingual optimization (EN, RU, EL included), GDPR and local data laws, and site speed for long-distance traffic — all practical issues for businesses expanding into or out of China.
What you can expect from the agenda
- How to structure URLs and hreflang for markets like China, where Google operates alongside local search engines.
- Technical patterns for serving fast-loading pages to users in Asia from European hosting.
- Real-world case studies of sites that successfully rank outside of China while complying with Chinese regulations.
The event is free, but space is limited. Registration details are not yet open, but if you’re planning a mid-2026 trip to Shanghai — or simply want to remote-stream the content — start preparing your team now. For a web studio like 62px, this is the kind of deep-dive that helps us build sites that actually work across borders, not just in one country.